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Peter Rofé : How to Analyze and Break Down Commercial Copy

Join Voice Over Expert Peter Rofé as he teaches you "How to Analyze and Break Down Commercial Copy". Learn a proven formula that will teach you how to fully understand and interpret scripts written for television and radio commercials.

Download Podcast Episode 22

Podcast Episode

Peter Rofe, Commercials, Commercial Copy, Analysis, Recording, Audio, Voice Acting, Interpreting Copy, PDR Voice Coaching, Voices.com.

Links from today's show:

PDR Voice Coaching

Your Instructor this week:

Voice Over Expert Peter Rofé


Peter RofeWhen Peter Rofé began his career — like many actors — he searched long and hard for a decent way to support himself. He discovered that voice-overs could be an extension of one's acting career and a respectable way to earn a decent living without compromising artistic integrity.

Peter believes from experience that voice-over artists benefit greatly from studying with a coach who has a good ear, a wealth of knowledge, and plenty of industry experience. That's why former clients will tell you that Peter's hands on approach and work experience make him one of New York's City's top voice over coaches.

Peter offers a wide range of services, from teaching clients privately to conducting group workshops, producing high-end demo reels and offering introductory classes and marketing seminars. He has also taught voice over courses at The Barrow Group and Stonestreet Film & Television Studios (Tisch School of the Arts, New York University). In addition, Peter has coached veteran television broadcasters and business executives for speeches and corporate functions.

Coaching sessions focus mainly on technique and copy interpretation with a strong emphasis placed on commercial, straight announcer, and animation reads. Special attention is also given to non-announcer (conversational) reads, which have become so fundamental in today's industry.

Demo reels are produced in his state of the art recording studio with an experienced engineering staff. It is strongly advised that all of his students produce demo reels when they have reached a competitive level." I try to produce tapes that agents and casting directors want to hear, so copy is carefully chosen and tailored to exhibit each actor's style, versatility, and sense of humor." Many of Peter's clients have signed with top commercial agents and have landed work in commercials, promos, cartoons, and industrials.

Peter also co-authored a book with Randy Thomas, called Voice For Hire: How to Launch and Maintain a Lucrative Career in Voice Over. It will be published by Backstage Books and will be available in bookstores Spring 2008.

Enjoyed Peter's episode? Leave a comment with your thoughts!

Posted by Stephanie at 3:36 PM

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Comments

Not only is Peter a GREAT communicator... but he included terrific reinforcement of what we ALL should do before cracking open the mic.

Thanks for taking the time to educate us, Peter!


Very interesting website. I wish it was around when I was pursuing acting. Could have been helpful. But I know the voice-over field is really tough to get into... too many great voices out there. Always loved Sally Kellerman's voice... it was so distinctive. The woman herself is rather odd, but her voice is great.


I really enjoyed Peter's podcast on recognizing and analyzing commercial copy. He really brought home the advantages to developing that "conversational" style of copy delivery. He is very clear, concise and to the point. Look forward to additional podcasts by Peter Rofe'..

Thanks,

Bob Tomlin


Great Podcast! Sometimes it is easy to mistake the client for the cause, so this was right on-time.



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