Frank Frederick : Niche Marketing for Voice Actors

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Frank Frederick : Niche Marketing for Voice Actors

Join Voice Over Expert and author of "LoveNotes: Marketing and Branding for Voice Over Artists", Frank Frederick in his lecture "Niche Marketing". Learn how to differentiate yourself from others, especially when marketing on the internet by developing a niche marketing strategy. By defining your target audience and focusing your efforts in their direction, you will reap greater benefits, work for better clientele and make more money with less work.

Download Podcast Episode 29

Podcast Episode

Frank Frederick, The Voice, Niche Marketing, LoveNotes, Marketing, Niche, Voice Overs, Voice Overs, Voice Acting.

Links from today's show:

Frank Frederick
Frank Frederick

Your Instructor this week:

Voice Over Expert Frank Frederick

Frank Frederick, The Voice (TM), is a voice over artist, creator of the exclusive iSpeek file delivery software, and author based in Park City, Utah USA. Frank's "LoveNotes: Marketing and Branding for Voice Over Artists", have wowed the industry the continent over with his ingenious tips and contagious personality. Frank Frederick's philosophy is that the right voice determines whether or not an audience listens to an audio production, and with his guidance, voice actors will find their own way to brand their voice to meet the expectations of their clients and woo them with their own brand of "lovenotes". To learn more about Frank Frederick, visit his website or read about Frank's lecture at VOICE 2007.

Enjoyed Frank's episode? Leave a comment with your thoughts!

Posted by Stephanie at 2:34 PM

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Comments

Thank you Mr. Frank Frederick for your time in sharing your podcast on niche marketing.

Posted by: Jack Bair | January 2, 2008 4:21 AM

Can you reveal a few ideas on how to define what sets you apart? Can you make that the next episode Frank! We can't be all things to all people, but honing into who we truly are and who wants it isn't easy.

Thanks a bunch,
Connie Terwilliger

Posted by: Connie Terwilliger | January 2, 2008 7:19 PM

What an incredible voice.

And proof that Frank is as smart as he is nice. Good stuff, sir.

Posted by: Jeffrey Kafer | January 2, 2008 7:54 PM

Connie, Jeff, Jack, et al;

If there are enough requests for a more in-depth look at "Discovering Your Niche"; the great people at Voices.com - the hosts of the Voice Over Experts series, will oblige you by requesting another podcast.

The Power of One can be intensified with your posts and requests.

Thank you for listening.

Frank Frederick
"The Voice" tm

Posted by: Frank Frederick | January 3, 2008 3:57 AM

Well done Frank! I would also like to here more on the subject and find out how to set myself apart from the pack (no offense to everyone else).

Thanks,

Greg

Posted by: Gregory Best | January 4, 2008 5:59 AM

Couldn't be more true. A few months ago, I launched a separate "niche" website targeting the Haunted Attraction Industry, www.VoiceFromHell.com. I was booking "scary voice" stuff right along, but once I created a destination for a specific group, and marketed it directly to them, whole new avenues opened up and I'm gaining an even larger international clientele. Developing specific web destinations for targeted groups is an incredibly smart and not terribly tough way to build clients and profit.

More, Frank, more!!!

Posted by: Dick Terhune | January 7, 2008 6:13 PM

Thanks Frank! I suspect it takes a lot of creative exploration and honest feedback from professionals to finally find your niche. I'm still searching (and it is fun!)

I read an interesting book related to this topic. It is The Dip by Seth Godin. Can't wait to read your book, Frank.

Thanks again for generously sharing your experiences. Loved hearing your podcast-- you have a great voice. Give us more!!

Kathy Broderick

Posted by: Kathy Broderick | January 11, 2008 1:13 AM