By Stephanie Ciccarelli
January 13, 2009
Join Voice Over Expert Peter Rofé in his lecture "Voice-Over Therapy." Peter shares tips for interacting with agents and communicating your objectives confidently. It's a hard business... don't second-guess yourself! Also, discover a number of intangible factors that may advance your voice-over career.
Peter Rofé, Peter Rofe, Voice Overs, Agents, Representation, Voice-over therapy, Voice Acting, PDR Voice Coaching, Voices.com
Julie-Ann Dean: Welcome to Voiceover Experts brought to you by Voices.com, the number one voiceover marketplace. Voiceover Experts brings you tips, pearls of wisdom and techniques from top instructors, authors and performers in the field of voiceover. Join us each week to discover tricks of the trade that will help you to develop your craft and prosper as a career voiceover talent. It's never been easier to learn, perform, and succeed from the privacy of your own home and your own pace. This is truly an education you won't find anywhere else.
This week Voices.com is pleased to present Peter Rofé.
Peter Rofé: Hey guys, this is Peter Rofé. I'm so proud to be back again to do another podcast for Voices.com and flattered have been asked back again and also the folks over at Voices.com have told me that the podcast are well receive, so I'm happy to know that and I also want to thank those of you who have purchase the book, Voice For Hire which I commercial-authored with Randy Thomas, the full title of the book is Voice For Hire: Launch and Maintain a Lucrative Career in Voice-Overs. I have a lot of clients where in New York that I work with privately as their coach and as their producer of demo reels and I've learn a lot of about people and about their ego and about the business and how difficult it can be a times.
So, we all have to admit to ourselves that being that it's a difficult business, we need to have therapy and let's called this podcast voiceover therapy which is very specific to our industry both the ups and the downs of our industry. For those of us who are lucky enough to have representation whether it be exclusive or free lance, we to understand the complexity of the relationship and interact professionally while looking, out for ourselves at all times. So, many voiceover artist who have representation do experience lows in their audition frequency, this is common as the industry has its highs and lows, like any industry would.
Like for instance the most obvious slowdown are felt during the holiday season as well as summer time, where production slows down and many people are on vacation. When the phone doesn't ring, it doesn't mean that you're not wanted or needed or talented. So, don't second guess yourself and don't always second guess your agency because there are moments that this is just a part of our business and it's purely of out their control. Also don't be afraid to communicate with your agent. Keep in touch with them, send postcards or even drop by their office in person, if that person is obviously in the city in which you live.
E-mail them, making sure that you're always on their radar and again do it in a very professional manner, don't do it so that you'd become a sort of annoyance or too obtrusive. If you do have real displeasure with your representation, call your agency and say, I'd like to come in, sit down and have a meeting about this and then you air it out in person and tell them what your feeling and thinking because ultimately, you want your agent to be happy with you as a client and vice versa. No ones going to make money unless you make money doing this. So, you must stand up for yourself, keep your cool. Don't giveaway your power both as an artist and a business person. Keep in mind this is a business. Yes, it's creative. Yes, its people business but it is a business so the bottom line is the mighty dollar.
Here are some intangible factors that could advance your voiceover career, first of all producers want to work with people who are generally nice to work with. Be open and suggestive to criticism and critic. No one wants to work with someone who becomes defensive and off putting in a session. Don't be desperate. This is easily telegraphed and a client will loss confidence in you and your abilities if you come across sort of two needy or insecure. Don't underestimate your value. Don't overestimate your value on the other hand, right? Nobody wants to work with someone with an inflated ego. Don't let personal problems in life or issues that you're having at home into the work place and I know this seems like a common sense, it is common sense but it is a people business, so don't let those things affect what you do at work when you're behind the microphone or marketing yourself.
Be open to refining your skills at all times throughout your career, you can never learn enough. So, coach, work with somebody, continue to take classes, you can always get better. You can always revamp your demo reels and make them better overtime. Remember just because you have a real spot in your repitua, it doesn't necessarily mean that it's better than the demo spot that you have on their which showcases you as the artist and not necessarily the product or a service. Don't judge yourself to hard. Make time for you audition and bookings and never take this industry or yourself for granted.
So, those are some bullet point things to think about but it is a difficult industry there are highs, there are lows, there are times that you're going to second guess yourself. Try not to do it. I've seen through trial and error how people have really succeeded tremendously in this industry. For one thing those who use the internet as a marketing tool do very, very well and again Voices.com and some of the other voiceover market places are important tools. You must get your reels out there. You must audition for those jobs. Keep in mind you want to audition for jobs that you think you're right for. Don't audition for everything just because it came to your e-mail address. Try to be selective when it comes to auditioning for things. You'll have a much better chance of booking things and you won't look at your audition versus booking ratio and say, "Oh my God, I go out on this many auditions and I only book this many."
Keep in mind that if you got on a hundred audition and you book one, you book the job and from that point on the confidence builds and you could promote yourself strongly. If you're booking jobs through internet without representation, you don't have an agent and then you market agencies, you solicit them for representation. Make sure that you bolster your resume that you tell them that you've booked were online. The online bookings are actually very important for you as it means to get an agent today and you can have an agent outside your local city just because you live in Omaha, Nebraska it doesn't mean you can't have an agent in Los Angeles representing you.
The internet has created so many opportunities for you, so there are definitely ways that you can use the internet to your advantage and again don't think of it as, "I haven't book anything in two month, I must not be a very good voiceover artist." You must continually go after those jobs. The people that I've seen who are persistent, who don't give up, who up mailing and marketing and sending those MP3's out seem to do much better in this business.
So, keep in mind there is more to pursuing voiceover than just the work itself. It's about your mind set. It's about your emotional take on things. It's about keeping your composure. Not letting the business as lows get your when it slows down. Don't second guess your abilities and strive to be the best that you can possibly be and I grantee you this will definitely work for you in the New Year. Thank you so much. Talk to you guys soon.
Julie-Ann Dean: Thank you for joining us. To learn more about the special guest featured in this Voices.com podcast visit the voiceover expects show notes at Podcasts.Voices.com/VoiceoverExpects. Remember to stay subscribed.
If you're a first time listener, you can subscribe for free to this podcast in the Apple iTunes Podcast Directory or by visiting Podcasts.Voices.com. To start your voiceover career online go to Voices.com and register for a voice talent membership today.
When Peter Rofé began his career -- like many actors -- he searched long and hard for a decent way to support himself. He discovered that voice-overs could be an extension of one's acting career and a respectable way to earn a decent living without compromising artistic integrity.
Peter believes from experience that voice-over artists benefit greatly from studying with a coach who has a good ear, a wealth of knowledge, and plenty of industry experience. That's why former clients will tell you that Peter's hands on approach and work experience make him one of New York's City's top voice over coaches.
Peter offers a wide range of services, from teaching clients privately to conducting group workshops, producing high-end demo reels and offering introductory classes and marketing seminars. He has also taught voice over courses at The Barrow Group and Stonestreet Film & Television Studios (Tisch School of the Arts, New York University). In addition, Peter has coached veteran television broadcasters and business executives for speeches and corporate functions.
Coaching sessions focus mainly on technique and copy interpretation with a strong emphasis placed on commercial, straight announcer, and animation reads. Special attention is also given to non-announcer (conversational) reads, which have become so fundamental in today's industry.
Demo reels are produced in his state of the art recording studio with an experienced engineering staff. It is strongly advised that all of his students produce demo reels when they have reached a competitive level." I try to produce tapes that agents and casting directors want to hear, so copy is carefully chosen and tailored to exhibit each actor's style, versatility, and sense of humor." Many of Peter's clients have signed with top commercial agents and have landed work in commercials, promos, cartoons, and industrials.
Peter also co-authored a book with Randy Thomas, called Voice For Hire: How to Launch and Maintain a Lucrative Career in Voice Over, published by Backstage Books in September of 2008.
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