The Necessity of Social Networking
- Written by Stephanie
- 9:39 PM
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Join Voice Over Expert Dave DeAndrea in his debut podcast, "The Necessity of Social Networking." Dave gives you a number of tried, tested and true tips that will help you to expand your presence in a professional way online. If you think social networking isn't for you or is a waste of time, take a few minutes to listen to this podcast!
Download Podcast Episode 102 »
Links from today's show:
DaveDeAndrea.com
KillerVoiceDemos.com
Your Instructor this week:
Voice Over Expert Dave DeAndrea
Dave DeAndrea, winner of the 2009 Voicey Award for Best Male Voice, is a multi-faceted Voice Actor and Producer who's credits range from commercials, presentations and animation to jingles, imaging and trailers. He's also the driving force behind the soon-to-be-launched killervoicedemos.com, a great resource for voice actors to have professional demos made at an affordable price. Dave lives on the beautiful southern Oregon coast with his wife, Kristen, and their 4 children, the youngest of which was recently adopted from Ethiopia.
TRANSCRIPT:
THE NECESSITY OF SOCIAL NETWORKING
I've eavesdropped on a few conversations between Voice Actors regarding social networking and something I commonly hear is, "That's such a waste of time." I'd mention these people by name ...but I'll refrain. Know why? Because you've never heard of them. They're not on "the grid" of social networking.
Question: Is it possible to be a successful Voice Actor without utilizing social networking?
Answer: Absolutely. But let me offer 4 reasons why I believe that social networking is worth the investment of time.
1. RECOGNITION (FOR CRYING OUT LOUD! IT'S FREE EXPOSURE!)
There are lots of ways to get your name out there and most of them cost money. Why not take advantage of the many ways to connect with other actors and clients that don't cost you anything but a little bit of time between auditions and sessions?
2. RELATIONSHIPS
When I finally got the Jeep Wrangler I always wanted, I quickly learned that I had inadvertently become a member of a secret society. Other Jeep People would wave a friendly acknowledgment as we passed each other...an unspoken understanding that we shared a common interest (by the way...this NEVER happens when I drive our minivan).
As Voice Actors, we're not likely to spot others that share our common love of VO outside of workshops and conventions. Most of us don't walk around with a microphone, so it's great to have places online to go where we can meet people who "get it". And that leads to...
3. RESOURCES
Social networking sites can be wonderful places to learn and find solutions to problems. More often than not, there's a tech guy lurking in the "logged in" list who's more than happy to help you figure out where that annoying high-pitched noise is coming from...a VO Veteran who'd be willing to offer advice on your demo...a fellow actor of the opposite sex who'd love to try that 2-person conversational audition with you. And who knows? You could be a great resource for someone else.
4. REFERRALS
This one is HUGE! I've been on the giving and receiving end of this key career component.
A client may have already hired one of your VO buddies, but it's a multi-voice project...so the client asks them if they know anyone who might be good for one of the other roles. I know I'm over-simplifying this, but they can't recommend you if they don't know you.
And what about securing an agent? Maybe you know an actor that the agent already represents. You can have "referred by (insert name of Voice Actor whom the agent represents)" in the subject line of you email inquiry or you can put "seeking representation". The former will get you listened to...the latter will get you deleted.
Side note: Be sure to talk with the Voice Actor before you use them as a referral and talk with them about the agency, etc.
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Comments
Great podcast! I have always thought that networking sites are a great marketing tool. Even thought we only hear about the freaks on the networking sites on the news.
Probably the most down to earth evaluation of social networking that I've heard or read.
Great podcast, my friend! I can say that because I was able to establish a precious and important friendship with you through Facebook. I have benefitted from referrals by giving AND receiving them and I've also had the pleasure to do some production work for yet another dear brother from another mother. The Bible says that if you want friends, you have to be friendly and this is a great way to establish that truth in business and socially.
Great work, man!
Well done, Dave! Informative and a joy to listen to. :)
Succinct and informative. Thanks Dave!
Congratulations on the Podcast, Dave! Good information. As a reminder, we networked socially in the terrestrial world at the Bob Bergen animation voice-over workshop. I was hauled away for panicking the locals (at least my character was). "The aliens are coming!"
Best,
Dan
If one were to name and describe the message of this podcast as a classical music work, it would be called "Variations on a Theme by Nike."
In other words, just do it.
Hi-de-ho neighbor!
Great podcast, Dave. You've hit the nail RIGHT on the head. Networking and social media should be a part of EVERY voice actor's marketing plan. AND IT'S THE CHEAPEST FORM OF MARKETING OUT THERE: It's FREE!
And, oh yeah...it WORKS too. I've booked several voice jobs just thru marketing on Facebook. In fact--I just did a gig last week--thanks to social media, and am awaiting payment on another I did a month ago.
As part of your 'whole plan,' social media should be a top priority!
For our newbies out there---or long-time hold-outs, there is NO downside. Social media works.
What great info on the necessity of social networking. Hadn't realized how important it was. Really enjoyed it... Thanks Dave for the insight!